This distinctive home page does a good job of branding the "Bell Boyd" name. "Bell Boyd" is displayed in a large bold font on the home page. The theme is repeated with less success inside the site. Font selection and poor navigation contribute negatively to our site experience. We think the navigation elements should be in the same place on each page. And when you put them exclusively at the bottom of the page, you have to scroll to get to them. A decent selection of articles was online, but there was no search engine to make finding them easier. Page titles were mostly backwards. To be bookmark-friendly, the page titles should include the name of the firm first. The recruiting section contained Quicktime video clips. Maybe the summer associates would seem more energized if they weren't filmed in a studio setting.