One thing that's difficult to do with a web site is to adequately convey a firm's attitude. Sure, practice profiles and attorney bios tell you WHAT the firm is, but they really don't tell you WHO the firm is. Credit Marcia Zimmerman with succeeding. Her solo practitioner site will leave you knowing exactly who she is and what her approach to the law is. She practices family law, and she brings a mother's approach to her job. How do we know? Her children's pictures are all over the place! For clients new to the issues in family law, Zimmerman's site gives a good (but brief) overview of what to expect, which will no doubt help her clients feel confident as things progress. More than anything, this site demonstrates how to use site presentation to effectively convey a message that will make clients feel more at home.