When you have a niche, leverage it, right? Well, such is the thinking behind Early, Ludwick & Sweeney's Web site, whose domain name comes from the name of a malignant disease attributed to asbestos exposure. We always recommend that law firms register their own domain names. In this case, the domain officially belongs to their consultant, which makes changing Web developers or ISPs more difficult down the road. Thanks to the domain name, as well as the proper use of keywords, it is highly likely that anyone searching for legal information about asbestos exposure will find them. Indeed, a search at AltaVista for ñasbestos and ïlaw firmÍî produced Early, Ludwick & Sweeney's site as the #1 hit. That's what we call good marketing. By the way, they also own the domains asbestoslawyers.com and mesolawyers.com.