Sometimes it's what you don't see that makes a difference. Such is the case with Todd Mayo's Web site, where meta tags (so-called because the text they contain is hidden from the browser) are used to effectively steer traffic to his site. By including keywords like "charitable contributions," anyone searching for these terms will find Mayo's site before finding sites that mention the words in the body of the text but do not include them as keywords. Even more striking about Mayo's site: beyond the home page (where there is a nice photo of a lake), sub-sections contain NOT A SINGLE GRAPHIC. We didn't even notice, the design is that good. What really counts is that you make the information easy to find, and that you make the information worth finding. Graphics shouldn't get in the way. They should simply add to the user's ability to get what they're looking for. In Mayo's case, graphics aren't even used. But the use of background colors, tables, and fonts make the site look just as appealing without them. Kudos!