The splash screen announces "When it's not business as usual..." and then shows the firm name. This motto carries out throughout the site - and though the site itself IS mostly business as usual, we were impressed with the thorough execution of the site. The end result is that visitors will likely find what they're looking for here - practice group descriptions are pretty solid (but brief enough that they don't take two days to read), and include contact information for the head of the practice group. The "Doing Business in West Virginia" is excellent. With Jackson & Kelly based in West Virginia, this is an example of knowing your audience and showing off what you know. Also notable are the updates to the site - all done within the last few months, they show an impressive commitment to keeping the site up to date. The search engine was not working when we tried it.