| Many firms suffer from trying to cram too much information onto one page. The result is that you get 20 screens of information, and no clue how to find the one piece you're looking for. Greenberg & Traurig goes to the other extreme - in most cases, the pages for each of the subsections contain no more than "Click here for this option; Click here for that option." The result is a well-organized site but one that requires far too many "clicks" to get where you want to be. For example, on the "Biographies" page, why not include the search box and drop-down bars of the individual fields listed below, leaving it up to the visitor to decide how best to search? Instead, you must click one of the options, wait for a page to load, and then move on. This pattern repeats itself throughout the site, and frustrated us at several turns. The content itself is excellent - Client Alerts (a subsection of "Publications") are mostly current and are dated (making it easy to identify how recent they are), but the Articles (also a subsection of "Publications") are not dated... making it more difficult to ascertain currency. One very nice touch that ought to serve as a model for other sites: the "Contact Us" page. Too often, firms assume that if the visitor is at the web site, they want to send e-mail. That isn't always the case. And Greenberg Traurig give you the option: you can search for an individual attorney's e-mail address, you can fill out a form to go to the firm, or you can click on a page that lists all offices and contact info (this is a case where links to the individual choices are good, since a visitor would only want to do one of the various choices). |