Throughout these reviews, at least one trend ought to be apparent: content is king. People who look at law firm web sites are looking for information: if you're a law student, you want recruiting information (and maybe you want to look through the attorney listings to find out who's an alumni of your school). If you're an existing client, you want to find out how to get in touch with your attorney (and perhaps to find out what other services the firm offers). If you're a prospective client, you want information about what the firm does and how well they know it. Judged on content alone, Fried Frank's site scores highly. Not only is it current, but the amount of information on the site is almost overwhelming. However, we also stress that content should be at the expense of presentation. On this front, Fried Frank's site suffers. Amateurish graphics (much of the images on the site are just clip art) and overly-long pages (many pages go on for as many as 20 screens... that's a lot of scrolling) make it feel as if "user interface" is a low priority at the firm. Overall, many firms could learn a lot from Fried Frank's commitment to delivering good information via the Web (and e-mail - we still like their innovative "Services by e-mail"). However, Fried Frank could learn a lot from many other firms who have hired outside designers to produce a web site that is of the same caliber as that of the law firm.