After looking at every NLJ 250 site, it's rare to find something that is unique. After all, many of these firms are competing for the same clients, and conventional wisdom says that there are only a few "right" ways to speak to them. We were impressed with Dinsmore & Shohl's site, which on the "Firm Profile" page makes a big deal about their hourly billing. Not only is this one of the only firms we've seen to advertise how much it charges, but they actually provide effective graphs comparing their rates with the national and regional averages - and in each case, D&S comes out as less expensive. Combine that with the articles (especially "Eight Ways to Lose a Lawsuit": "Bringing your lawyer into a matter too early will risk a speedy resolution and deny you the satisfaction of paying the much larger legal bills needed to address the problem after it has ballooned into a full-blown catastrophe.") that show the firm is knowledgeable in the areas in which they practice, and you've got several good reasons to give them a call. Though the articles could be more timely, overall the presentation is good. Attorney bios are some of well designed and provide all relevant contact info, and the presentation is consistent throughout.