| Cadwalader's site embodies traits that the firm trumpets throughout the site: precision, aggressiveness, and strength. The site is well-designed, and the design is carried out throughout the site. We like the inclusion of news items on the home page - just a handful of attention-grabbing headlines is enough to draw someone in (we read the entire Wall Street Journal article about the firm, for instance). While it appears that there are a number of publications available online, one must subscribe before receiving it. While we recognize the marketing benefit to capturing visitor info (name, address, business, etc.) that would come from subscribing, we doubt that many will actually subscribe. Ultimately, the firm has to decide whether the lesser number of "leads" that come from subscribing is more valuable than the greater number of people who would read the publications (that may then contact the firm for more information). We suspect that the odds favor the latter approach, but we could be wrong. Attorney bios were informative, and included phone and fax numbers, but no e-mail addresses. For a firm that claims to be embracing technology, this is a major omission. Pages should have titles on them (in the HTML code), and the typos in the Wall Street Journal article should be fixed. |